This month leading up to the book release is all about promoting, so it is a good thing that promoting is so fun.
In fact, I find a million distractions to keep me off task.
Today I took a walk with my friend Gina, had a strenuous discussion regarding the current news with my daughter, and tonight I’m knocking off early to go start training my dog, Fanny Wiggles, to dock dive.
We’re going to her best friend’s house who is a lab and has a pool. I’m hoping that Fanny will follow Edith into the water, if not this training could prove more challenging than I thought. Fanny already has the obsessive leap-after-the-ball/toy skill necessary for the sport. Now she just has to do it into water. (I say that like it’s no big thing.)
See? Right there. Just now. I took you with me off task. This is supposed to be a post where in I show my work for today. My work that is moving my career forward and making my next book the biggest success yet. (cue the fantasy soundtrack…)
Not a post about my dreams of a world-champion dock-diving dog who is socially awkward and barks at everyone except 3/5s of our family.
Actually, today I do have some work to show, though….
I spent almost all my morning mining the directory of the Dog Writers Association of America (of which I am a member, so this was totally legal). If you, dear writer friend, are a member of a professional writing association and you PAY DUES, you can work that network to help you. As I mentioned in yesterday’s post, we writers can be a jealous bunch, but not all of us, and maybe not dog-people quite so much (at least imho).
I searched for members whose blogs or books I already knew and members who are rescue-hearted, and then I wrote to them explaining about my book, offering a galley, and asking for their help either in the form of a review or a blog post or a social media plug or as the subject of an article for one of the publications they write for. Paws crossed. So far, no one has responded, but it’s only been a few hours.
Also today, a writer and no-kill advocate friend of mine published a blog post about my upcoming book that includes a video of the zoom interview we did a week ago. I thanked her profusely and then shared that post on my Facebook page and tagged my publisher and agent so that they can share it. Then I made a little schedule to share it on my other social media pages.
Once upon a time, most writers were given publicists by their publisher. And that person’s job was to promote the book.
Those days are long gone and just about every author, even the biggies, have to be their own publicist or hire a publicist themselves. Since, as I’ve alluded to before, I’m not making the tall cash at this point, I’m my own publicist. It’s a hat that doesn’t fit comfortably, but that I’m learning to wear.
And it is serious work. I spent hours today reading other people websites, crafting personal notes, and trying to hit the right note between begging and assuming their support.
Which means I deserve an ice cream, which my youngest son just arrived to bring me. After that, Fanny and I will hit the pool (I hope!). First, I have to find her life preserver….
Hey, thanks for reading. I know you’ve got lots of options, so thanks for sharing a few of your minutes with me.
If you’re curious about what I’m up to, check out my website, CaraWrites.com.
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COMING JULY 2020 from Pegasus books (available for preorder):
Find out more about fostering dogs at AnotherGoodDog.org!