If It Seems to Good to Be True… (Navigating the New World of Author Marketing Emails)

Just about every time I open my email of late, there is another ‘publicist’ raving about one of my books. They tell me my books are getting the short shrift and deserve a wider audience.

I couldn’t agree more.

These emails were flooding in at such a rate that clearly my TikTok has made me a star, Bradley Cooper has finally outed me as his secret crush, or something is afoot at the Circle K.

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Put Down the Phone and Read a Book

I think the world would be a better place and we’d all be happier people, if we put down the phone and read a book instead.

Why don’t more people read books? This is a question that flummoxes me.

My perspective may be skewed because I LOVE to read. In fact, it’s a bit of an addiction that I passed on to two of my kids.

We were once called in for a parent-teacher conference to discuss Brady’s habit of reading during class. The teacher had removed every book from his desk and seated him up front right beside her desk and he would lean over her desk to read anything on the desk rather than listen in class.

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Message from My Other Husband?

This morning, something magical happened. Maybe it was a coincidence, or maybe it was a sign. Or maybe it was a message. I’m still not certain exactly what it was. Nick thinks it was evidence of a husband I have in an alternate reality.

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New Book Coming in 2025!

Finally! After a three year drought, I have a new book coming out in 2025! And this one was sure worth waiting for.

Note: Maybe this is old news because you follow me on Facebook or subscribe to Another Good Dog. So if that’s the case, you have my permission to skip this blog post. Or you can read it again because, hey, this is good stuff and there’s dog pictures!

My newest book is a little different. It’s a passion project, for sure, and it’s been five years in the making. It’s also a nonprofit venture.

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The Long and Winding Road to Publication

My most recent novel, Blind Turn, has had the longest and most winding road to publication of all my books. I looked back through my files to try to figure out when I started writing it – as best as I can tell, I began writing it in 2010.

I was inspired to think about this because it was chosen to be the Ereader News Book of the Day for this Friday, August 30. For one day it will be just 99 cents!

So, if your reason for not buying a copy has been that you don’t want to spend the money, here’s your chance to get an e-copy for less than a dollar. There’s not much you can buy for less than a buck these days, so I hope you’ll take a chance on me..]

Back to my long and winding story, which I’ll try to keep brief by sharing it in a timeline:

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Book Club: School Lunches and Polaroids

I remember the School Lunch chapter from the very first time I read this book. I didn’t get it. Maybe I still don’t. Lamott says school lunches are full of the same longings and dynamics and anxieties for everyone, even if the school setting is different.

Well, maybe it’s an East Coast/West Coast thing, but the experiences she writes about – what was acceptable (bologna, pb&J) mattered and you were ostracized for bringing smelly, wrong things (which often happened if your father made your sandwich)—those didn’t bring any sense of recognition for me. I remember basically zero about elementary school lunch period.

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Stoic Philosophy and Writing

Not long ago I read The Obstacle is the Way by Ryan Holiday. The premise is based on stoic philosophy, and the author asserts that the obstacle in your way is the way.

I’ve found myself muttering this phrase while out hiking when I encounter a fallen tree on the trail or while driving when I come upon a tractor plugging up the center of the road.

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Be Here Now

I’ve been thinking a lot about living intentionally.

Partially because ten years ago I wrote a book called, Live Intentionally.

I’ve thought about updating it and releasing a ten-year anniversary book. As I’ve read back through some of it, I see a glimpse of who I was and how clearly I have grown. I’m still just as much an idealist. I still believe in people and their power to improve their lives through intentionality.

Much of what I wrote I still practice. But the world is different now. Incredibly different! There was no ‘social media’ then, at least not in the form it is now. Facebook was out there, but the internet was not on every phone. There was no organic aisle in the grocery store, and most people had no concept of what ‘grass-fed’ meant, and keeping chickens or hanging your clothes on a line to dry was not a hip thing to do. (Not sure those things are hip now either, but at least a lot more people are doing them.)

This year I’ve returned to my focus of living intentionally every day – not just what I eat or read or watch, but how I think, treat people, react to news, and decide how to spend my time. As I mentioned in my last post, I’ve been setting daily intentions and sharing them on Facebook and Instagram. Here are a few from this week:

They provide an anchor for my day. I’ve been reading farther and wider, consuming podcasts on mindset, refocusing on how I care for my body, and giving my mind and heart more space and quiet to consider what really matters moment by moment. More than anything I’ve been trying to stay present.

Recently, I heard a concept called ‘day-tight compartments’ originally a principle promoted by Dale Carnegie to combat worry. The idea is that you stay in today, and don’t let what happened yesterday or what might happen tomorrow affect how you are today.

Many of us let regrets from our past follow us, bringing with them shame, guilt, sadness, hurt, and fear. We experience it over and over. I replay conversations and actions in my head, often wishing I’d done something (or someone else had) differently. I’ll follow the what ifs down a rabbit hole only to emerge freshly disappointed, discouraged, frustrated, and realize it changes nothing.

The same with worrying. I’m a mom, so it comes with the territory, right? My youngest parroted something back to me that I used to have as a mantra – No sense in wasting emotion on something that hasn’t happened yet. Why feel sadness/fear/anger about something that might happen—if it doesn’t you’ve experienced sadness/fear/anger for no reason. And if it does, you can feel those things then.

Stay present in your daytight container. Seal that lid tight like a Tupperware container and stay inside it. Be here now. Listen to the people in front of you. Feel whatever is in your heart in response to what is happening right now. You can’t change what’s already happened or control what might. Don’t squander your present.

Dogs are a great reminder of this philosophy. They are always in the moment. Reacting and reveling in what is happening now. Gracie never worries about how angry I’ll be that she rolled in the dead possum/rabbit poop/unidentifiable stink, she just enjoys her time rolling and stinking in the moment. Otis never considers that last week when he stood barking for ten minutes at the neighbors having a BBQ, I dragged him back to the house and left him inside alone, he barks his heart out anew. Clearly, enjoying the sound of his voice.

Sure, we should learn from what has happened in the past. But that doesn’t mean now isn’t a new scenario, one that is best experienced fresh with no assumptions that what has happened before will happen again. Give this moment, right now, your energy, your focus. Don’t let regret or worry color it.

Keep your eyes open and your ears available. The possibilities are endless if you’re open to the possibilities. Make room in your heart for now.

Hey, thanks for reading. I know you’ve got lots of options, so thanks for sharing a few of your minutes with me.

Honored,

Cara

My latest novel, Blind Turn is a mother-daughter story of forgiveness in the aftermath of a fatal texting and driving accident. Learn more about it and find out how to get your copy here.

If you’re curious about what else I’m up to, check out my website, CaraWrites.com.

If you’d like to subscribe to my occasional e-newsletter, click here.

And If you’re a dog lover, check out my other blog, Another Good Dog. And if you want to know what is really happening in the animal shelters in this country, visit, Who Will Let the Dogs Out.

I’d love to connect with you on Facebook, twitter, or Instagram, and I’m thrilled to get email from readers (and writers), you can reach me at carasueachterberg@gmail.com.

My book, 100 Dogs & Counting: One Woman, Ten Thousand Miles, and a Journey Into the Heart of Shelters and Rescues is available anywhere books are sold, but if you’d like some help finding it (or want to read some lovely reviews), click here.

Did You Make It?

It’s down to the wire now on my Goodreads goal. How about you- will you make it?

Last year, I upped my Goodreads goal number to 100 books this year. (and for those of you uninitiated, if you are on goodreads, you can set an annual goal and Goodreads will track your progress all year, letting you know if you’re on track to reach your goal).

I raised my goal this year because I wanted to challenge myself to read more and mess around on my phone less. I’ve still got six books to go, but I’ve got three weeks (and four books in progress) so it seems doable.

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